Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Apple Led Smartphone Market in Holiday Quarter Amid Largest-Ever Decline in Smartphone Demand: IDC

Share

Global smartphone shipments reportedly declined by 18.3 percent, year-over-year (YoY) in Q4 2022. Falling consumer demand, high inventory, and market uncertainties are said to be the main reasons for the drop in shipments, according to a survey conducted by International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. While Apple topped the global smartphone shipments in Q4 with a 24.1 percent market share, Samsung and Xiaomi were in second and third spots with 19.4 percent and 11 percent of market share respectively.

According to a report published by IDC’s Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments have fallen by 18.3 percent YoY to 300.3 million units in the fourth quarter of 2022 (4Q22). The quarterly drop between October and December 2022 is said to be the largest-ever decline in a single quarter. It has also resulted in an overall decline of 11.3 percent for the year 2022. The research director at the firm has cited the fallen consumer demand and the high inventory as the two main reasons for this decline.

The report has also given details of the smartphone manufacturing ecosystem with Apple leading smartphone shipments with 24.1 percent of the market share. Samsung and Chinese smartphone manufacturer Xiaomi have 19.4 percent and 11 percent of the market share, as per the report. Oppo and Vivo is said to hold the fourth and fifth spots in terms of smartphone shipments.

The report further says that smartphone shipments for 2022 closed at 1.21 billion units, which is the lowest annual shipment total since 2013. It adds that these companies need to push for a 2.8 percent recovery this year, while cautioning about downward risks to the prediction. “However, on a positive note, consumers may find even more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models,” the report states.

Last month, a survey published) by market research firm Counterpoint Research stated that Made in India smartphone shipments have fallen by 8 percent year-on-year (YoY) between July and September 2022. According to the report, Oppo has the highest market share of 24 percent in Made in India smartphone shipments in Q3, followed by Samsung and Vivo.


Affiliate links may be automatically generated – see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.


DCPCR to Launch WhatsApp Chatbot for Public Interaction, Complaints Registration

Featured video of the day

Redmi Note 12 Pro 5G First Impressions: Shouldn’t Be Ignored

Related Stories